This music marketing project was most definitely my favorite and best project I've completed throughout AICE Media. My group got a long very well and had a great dynamic. We were able to work effectively and create a great project which we are all very proud of.
Our brainstorming process went by well. We threw around ideas and discussed how what we wanted to bring to the table. We were able to create a style, background information, and name for our artist and continue to develop him as we continued to work on the project.
I focused mostly on the research aspect of our project which had me research the R&B genre and from that we were able to further develop our artist. Nicholas played the main role in creating our artist as well as the filming for our music video. Rodrigo created social medias and a website for our artist and I did a final edit and posted content on our artist's Twitter. Luis really gets a gold medal because he was able to edit our video very well as well as create graphics and merchandise. The three of us working on our separate tasks created a great dynamic and we got things done efficiently.
For the presentation portion of our project, I set down the general layout with brief information we would discuss during our presentation as well as included pictures and graphics. Then, together on a call, we spent about 4 hours editing, tweaking, and perfecting our presentation. We chose to use bullet points in our presentation instead of paragraphs so that it wasn't wordy, boring, and and not captivating. A lot of colors, pictures, and graphics were included as well to catch our audience's eyes. We also created a script for the presentation that was informative, but also a bit cheesy because we wanted to place ourselves in the position that were were actually presenting to a board of producers, marketers, distributors, and other big names in the music industry.
When it came time to present, our group presented clearly and in an upbeat way to avoid boring our class. Although we had a couple minor technical difficulties, overall we believe we did a great job with our presentation.
Our group was not only able to work efficiently, but we were able to have fun. We joked around a lot and laughed together; it was a great group to work with. We created an artist, music video, social media, website, storyboard, research chart, marketing plan, merchandise, presentation, and a presentation script together, and we did it well. There were some minor bumps in the road such as finding time to call together, but other than that everything went smoothly. I am very proud of the project we created.
I will leave a link below to our group's website where there are quick links to our artist's social media, music video, and merchandise so you can see what my group put together.
Disclaimer this artist, merchandise, and media is FAKE. The music in the video is not ours all credits go to the original artist.
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