Currently in AICE Media, we are creating a brand and music video for a new artist and marketing them. My group has been doing pretty well so far. When we had our first meeting, we chose our song and from there we brainstormed. Our first move was figuring out what type of style we wanted our music video to be and whether we should mix styles or not. We did this based on our song choice, for example seeing whether we can make a story out of he song. In the end we chose the artistic route for our music video.
The song we chose is pretty unique so we wanted to try and make a video as unique and weird as the song. The idea that our artist realizes he's in a music video came up. We ran with that adding that he's trapped and is trying to find a way out. However, when the artist realizes what's happening, the video restarts creating a loop. This is to go with the repetitiveness of the song. In another meeting we discussed our artist and came up with the idea that our artist will be a character rather than himself, similar to how the artist Marshmallow is a character. Our character will look odd the possibility of face makeup and colored contacts. We also came up with the idea that the reason that our artist is stuck is because there is an AI or omniscient being controlling a simulation and this is why the video keeps looping.
Some difficulties we we faced were our limited ability to travel other places due to Covid. We also have ideas that have to do with editing which we may not be able to do due to it's difficulty and time constraints. However, we are overcoming that by presenting different ideas. Our next steps are to start storyboarding and further developing our brand, as well as filming our music video. We have made good progress with deciding what we want to do, now it's the task of executing our plans.
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