Completed Music Marketing Project Reflection

 This music marketing project was most definitely my favorite and best project I've completed throughout AICE Media. My group got a long very well and had a great dynamic. We were able to work effectively and create a great project which we are all very proud of. 

 Our brainstorming process went by well. We threw around ideas and discussed how what we wanted to bring to the table. We were able to create a style, background information, and name for our artist and continue to develop him as we continued to work on the project. 

I focused mostly on the research aspect of our project which had me research the R&B genre and from that we were able to further develop our artist. Nicholas played the main role in creating our artist as well as the filming for our music video. Rodrigo created social medias and a website for our artist and I did a final edit and posted content on our artist's Twitter. Luis really gets a gold medal because he was able to edit our video very well as well as create graphics and merchandise. The three of us working on our separate tasks created a great dynamic and we got things done efficiently.

For the presentation portion of our project, I set down the general layout with brief information we would discuss during our presentation as well as included pictures and graphics. Then, together on a call, we spent about 4 hours editing, tweaking, and perfecting our presentation. We chose to use bullet points in our presentation instead of paragraphs so that it wasn't wordy, boring, and and not captivating. A lot of colors, pictures, and graphics were included as well to catch our audience's eyes. We also created a script for the presentation that was informative, but also a bit cheesy because we wanted to place ourselves in the position that were were actually presenting to a board of producers, marketers, distributors, and other big names in the music industry. 

When it came time to present, our group presented clearly and in an upbeat way to avoid boring our class. Although we had a couple minor technical difficulties, overall we believe we did a great job with our presentation.

Our group was not only able to work efficiently, but we were able to have fun. We joked around a lot and laughed together; it was a great group to work with. We created an artist, music video, social media, website, storyboard, research chart, marketing plan, merchandise, presentation, and a presentation script together, and we did it well. There were some minor bumps in the road such as finding time to call together, but other than that everything went smoothly. I am very proud of the project we created.

I will leave a link below to our group's website where there are quick links to our artist's social media, music video, and merchandise so you can see what my group put together.

Disclaimer this artist, merchandise, and media is FAKE. The music in the video is not ours all credits go to the original artist.

Website: https://neuebandbusiness.wixsite.com/home

Music Marketing Project Progress

 Currently in AICE Media, we are creating a brand and music video for a new artist and marketing them. My group has been doing pretty well so far. When we had our first meeting, we chose our song and from there we brainstormed. Our first move was figuring out what type of style we wanted our music video to be and whether we should mix styles or not. We did this based on our song choice, for example seeing whether we can make a story out of he song. In the end we chose the artistic route for our music video.

The song we chose is pretty unique so we wanted to try and make a video as unique and weird as the song. The idea that our artist realizes he's in a music video came up. We ran with that adding that he's trapped and is trying to find a way out. However, when the artist realizes what's happening, the video restarts creating a loop. This is to go with the repetitiveness of the song.  In another meeting we discussed our artist and came up with the idea that our artist will be a character rather than himself, similar to how the artist Marshmallow is a character. Our character will look odd the possibility of face makeup and colored contacts. We also came up with the idea that the reason that our artist is stuck is because there is an AI or omniscient being controlling a simulation and this is why the video keeps looping.

Some difficulties we we faced were our limited ability to travel other places due to Covid. We also have ideas that have to do with editing which we may not be able to do due to it's difficulty and time constraints. However, we are overcoming that by presenting different ideas. Our next steps are to start storyboarding and further developing our brand, as well as filming our music video. We have made good progress with deciding what we want to do, now it's the task of executing our plans.