Music Marketing Project Progress

 Currently in AICE Media, we are creating a brand and music video for a new artist and marketing them. My group has been doing pretty well so far. When we had our first meeting, we chose our song and from there we brainstormed. Our first move was figuring out what type of style we wanted our music video to be and whether we should mix styles or not. We did this based on our song choice, for example seeing whether we can make a story out of he song. In the end we chose the artistic route for our music video.

The song we chose is pretty unique so we wanted to try and make a video as unique and weird as the song. The idea that our artist realizes he's in a music video came up. We ran with that adding that he's trapped and is trying to find a way out. However, when the artist realizes what's happening, the video restarts creating a loop. This is to go with the repetitiveness of the song.  In another meeting we discussed our artist and came up with the idea that our artist will be a character rather than himself, similar to how the artist Marshmallow is a character. Our character will look odd the possibility of face makeup and colored contacts. We also came up with the idea that the reason that our artist is stuck is because there is an AI or omniscient being controlling a simulation and this is why the video keeps looping.

Some difficulties we we faced were our limited ability to travel other places due to Covid. We also have ideas that have to do with editing which we may not be able to do due to it's difficulty and time constraints. However, we are overcoming that by presenting different ideas. Our next steps are to start storyboarding and further developing our brand, as well as filming our music video. We have made good progress with deciding what we want to do, now it's the task of executing our plans.

Recommendations of the Week!!!!!

 Hey Hey Hey!!! I'm back this week for some more recommendations, WHOOP WHOOP! But before we get to that, I hope everyone had a great holiday season and hopefully 2021 will be a better one than 2020 :)

Okay, now on to the recs ;)

Music:

I Like It- 좋앙요~ BTS

https://youtu.be/HshWvh09yfo

This song is a smooth flowing song, something that would be listened to on a midnight drive. It is about an ex boyfriend who sees his ex girlfriend's pictures getting liked and he recognizes that after their breakup she looks better, hence the repeated line "pretty woman". He wants the same love they had however he knows it's over. He's jealous of all the likes and attention other guys are giving her but he realizes it's not his place to get jealous because they're over. He wants to like her photos, "I like it", but he decides against it. 

00:00 (Zero O'Clock) ~ BTS

https://youtu.be/Nr3ot5gSvkM

00:00 (Zero O'Clock) is one of my favorite BTS songs. It's a meaningful song that begins by describing those days where we're sad for what is seemingly no reason, "나 빼곤 모두 다 바쁘고 치ㅐ열해 보이는 날" (Your body is heavy, everyone in front of you seem so busy and competitive), and they describe the world as cunning. 

They continue describing their feelings singing, "곳곳에 덜컥거리는 과속방지탁 맘은 구겨지고 말은 자꾸 업새ㅓ져" (there are speed bumps everywhere, my hear crumbles, and I talk less and less), and then asking why this is happening. 

The song continues to flow and move along just like the days flow. They come back home and lay in bed and think, as they think negative thoughts they look at the clock and see it's almost 12:00 am. The ask themselves "will something change?" and come to the conclusion of 'no', however the day is about to end. They describe this end singing, "초칭과 분침이 겹칠 때 세상은 아주 잠깐 숨을 참아 zero o'clock" (When the hour and minute hands align, the world holds it's breathe for a second, zero o'clock).

 The chorus describes how a new day has started and you can turn everything around and be happy because yesterday is now in the past, "and you're gonna be happy". The bridge of the song, along with other lines, uses "이 노래가 끝이 나면 새 노래가 니자기리" (when this song ends, another new song will begin) as a metaphor to the day and the songs meaning overall. It also says they will smile for themselves and hope to be happier.

 Once again, the chorus follows and the song ends with the line "Turn this all around, everything is new at zero o'clock."

Bubblegum B*tch ~ Marina and the Diamonds

https://youtu.be/LuPfxMcCEsU

This pop song released in 2012 has the nostalgic vibes of previous decades. When I listen to it I feel like I'm in a coming of age movie based in the 80's. Although the song isn't a deep song like those 've recommended previously, it is a great song to put you in an upbeat mood.

Crazy Over You ~ BLACKPINK

https://youtu.be/G_j-LXq_zmE

Crazy Over You is one of the tracks on BLACKPINK's newest and first album, "The Album". This song has a unique beat and is about them being obsessed/ crazy over a guy: "I went crazy over you", "Don't you know I'm loco". This song is fully in English so I-BLINKS (International BLINKS-BLACKPINK fanbase name) can sing along. This track is, like all my recommendations XD, one of my favorites. 

Anime:

My Hero Academia

The anime I chose to recommend this time is My Hero Academia. Currently with 4 seasons out and a 5th coming March 27th 2021 (WOOOOOOOOOOOO XD!!!!!). Set in a world where 80% of it's population are born with superpowers (referred to as quirks). Quirks are unique to each person and there are infinite types. Because of quirks positions of heroes and villains open up, people who work as heroes at the work level are known as Pro Heroes.

We follow a boy about to start highschool, Izuku Midoriya, who was born without a quirk. He is also bullied constantly by his childhood friend Katsuki Bakugo. Although this is a major it's his dream to become a Pro Hero and follow in suit of the Symbol of Peace, All Might, whom Izuku idolizes. When a villain attack causes the meeting of Izuku and All Might, Izuku becomes one of the few to know about All Might's critial injury. All Might tells Izuku about his power All For One and passes it down to him. Izuku now All Might's successor, starts his tough journey to becoming a Pro Hero alongside Bakugo and friends made in Class 1-A, while having to fight against the new uprising League of Villains.

I absolutely love this anime. The characters, action, storyline, and comedic elements work well to create a show of this caliber. The MC(main character) Izuku is one of the few MC's that I can say are in my top 3 favorite characters. Also the quirks of each character are so unique and interesting that I can't help but watch. I highly recommend this anime.

Source: https://en.wikipedia.org/wiki/My_Hero_Academia?scrlybrkr=ad555d51

That's it for my recommendations this time, I hope you enjoy them as much as I do. 

Til next time :)

- Biana <3

Recommendations of the Week!!!

 Hey Hey Heyyyy

I'm back this week to discuss some recommendations for you all. We'll dive into music, movies, and Anime today. 

Music:

Album-BE: by BTS

BTS' album BE dropped November 20th, and if I'm being completely honest I cried like a wimp listening to it, but also danced like a psycho. I recommend listening to the whole album but I'll be giving a brief intro to 3 of my favorites on the album. 

The first track is Life Goes On, this song talks about the worlds current situation and how even though this is a rough moment that "life goes on". 

Life Goes On: https://youtu.be/-5q5mZbe3V8

The next track I want to talk about is Blue & Grey. This song, in my opinion, is the saddest song on the album. I cried like a newborn baby listening to it. It mentions the struggles of anxiety and depression and wanting to be happier. "I just want to be happier 이것도 큰 욕심읽ㄱ가?" Meaning "I just want to be happier is this a big/great greed?" I think this lyric in the song speaks for itself.

Blue & Grey: https://youtu.be/amnspvOH-EE

The last track I'll mention is Fly To My Room. This song is a VIBE. I don't think there's much more that I can say. You'll just have to listen to it and vibe with me.

내 방을 여행 하는 법: https://youtu.be/YSuOwf24psk

Movies:

Jingle Jangle: Netflix

Jingle Jangle is a new Christmas movie on Netflix that I absolutely love. It's about a washed up toymaker/inventor whose granddaughter comes to visit him. This movie is different that the usual Grinch who hate Christmas and then has a change of heart(although How The Grinch Stole Christmas is my favorite Christmas movie). Being half black I love the fact that the main protagonists are African American as well. I highly recommend this movie, especially if you're trying to get in the Christmas spirit.

Anime:

Attack On Titan: Hulu(up to date), Netflix(1st season), Crunchyroll(up to date)

Attack On Titan is the Anime that got me immersed into Anime. Sure I watched Pokémon: Indigo League and Dragon Ball Z, but hasn't everybody? Attack on Titan is an Anime on the darker side with a lot of blood and gore, hence why it is rated TV-MA. If you're of the feint of heart I don't recommend. HOWEVER, if you can take it this is a MUST Anime to watch. The story is about humanity who live inside enormous walls that protect them from giant man-eating humanoids, called Titans. Eren Yeager, the main protagonist(antagonist?), vows to bring peace and restore humanity after Titans infiltrated his home city of Shinganshina and his mother was eaten.(Source: https://en.wikipedia.org/wiki/Attack_on_Titan?scrlybrkr=2e5eb943)

The storyline, development, action, and characters make this Anime amazing. We come to love characters like Levi Ackerman and Hange Zoe, however we have to remember that no character is safe in this show ;). Currently there are 3 seasons, but luckily the 4th comes out December 7th. SO GET HYPEDDDD!!!!!! The Anime is based off the manga, so all my manga lovers should check that as well.

Representation in the Media

 Representation:

What is representation? Well representation is the way media creators choose to portray reality, or aspects of reality. How creators portray different races/ethnicities, communities, genders, sexualities, cultures, events, etc. is what we're talking about here. Lets discuss some ads from popular brands and analyze representation in them.

 

Axe commercial: 

https://criticalmediaproject.org/axe-body-spray-commercial/

Axe is a body spray that's promoted to straight men from ages 14-30. In the ad we are presented with large amounts of women in bikinis running and/or swimming their way, quite aggressively might I add, to a straight, white male spraying himself with the Axe body spray. Practically all the women we see are white, we can only spot about one or two women of color, and considering the large amount of women in the add, this is obviously an issue of underrepresentation. As mentioned before, all the women are wearing revealing bikinis. The sexualization of women in this ad is meant to attract male viewers of the Axe target audience. Axe wants these men to buy their products so they display a horde of half-naked women feigning over a man wearing body spray. At the end of the ad, the voice of  a female narrator says the phrase, "Spray More, Get More". Meaning the more of their product you spray, the more women you get. Now Axe is not only sexualizing women, but also objectifying them. This is horrible because the men that use their products will do the same thing, sexualize and objectify women. 

H&M commercial:

https://criticalmediaproject.org/hm-close-the-loop-ad/

H&M a clothing store and brand is a perfect example of what we want to see in terms of representation. In this ad we see people of all races, ethnicities, shapes, sizes, religions, ages, disabilities, and sexualities. This is great because they are bringing positivity to these people and communities and giving them a face. The target audience for H&M is everyone because this ad appeals to everyone. They also spread a great message to recycle. The widespread representation of people not only makes the minorities happy but it encourages to do something good.

The Fantasy Genre

Dive Into Fantasy Worlds With Me

Fantasy, a genre we all know and love. I mean we've gotten iconic movies from the genre, Harry Potter, Jumanji, and Alice In Wonderland, just to name a few. The fantasy genre provides a way to escape from our reality; that's why it's so popular. Screenwriters and authors craft stories, characters, and world larger than ours, this intrigues people and encourages them to take a deep dive into these new worlds. People of all ages enjoy fantasy, there isn't one target audience the genre sticks to. 

Content:

Magic is a very common aspect in a fantasy film. Magic does not and can not exist in our world. This aspect is one of the major reasons we call a fantasy film a fantasy. Magic not only adds to the mysticism, but it's what sets the genre apart from a genre like science-fiction. 

                             

      Ex: The Harry Potter films are great examples of magic used in the fantasy genre. The films are all about the wizarding world and the good and evil forces in this magical world.

Exotic worlds/settings are another aspect of the fantasy genre. The setting of a film sets the mood, and in the fantasy genre we see worlds and places beyond our imaginations. We tend to see abstract shapes and a large variety of color. Aspects of our normal lives tend to be blown out of proportion or made into something abstract. This draws viewers in because our natural curiosity gets the best of us, and we want to see more of the mystical worlds that are being shown to us. Is a fantasy film really a fantasy film without an exotic, mystical setting?

      Ex: Alice In Wonderland is an excellent example of the exotic places we see in fantasy films. Wonderland stays true to it's name and presents us with mushroom trees and vibrant flowers, and in Alice Through The Looking Glass we even see a place in the clouds where stopwatches hang freely.

Make-believe creatures are things we see often in fantasy films. They can be things like unicorns or made up creatures a screenwriter or author creates. Make-believe creatures add so much to fantasy films. They're characters that provide a sense of companionship but also keep the fantasy vibe because they are not real in our world. Make-believe creatures are a staple to fantasy films.

     Ex: The movie Onward is filled with make-believe, mystical creatures. Fairies, trolls, elves, dragons, and a griffin are just a few of the creatures in the film.

Production Techniques:

Sound is one technique used to create a mystical, extraordinary vibe in fantasy films. We can see a pattern of music that is soft, smooth, and flowing with beautiful crescendos, compared to bass boosted, loud music in action films. We usually hear this when a character is flying, whether it be on a make-believe creature, for example, in Avatar The Last Airbender (the series), or by magic, for example, in Harry Potter. 

Costume and make-up design are major techniques used to create a fantasy. Different fabrics, styles, and prosthetics are used to make the characters we see in movies. In Alice In Wonderland, costume and make-up design brought the character Mad Hatter to life. His pale, white skin, red eye shadow and lips, bright orange hair, and funky outfit brought the mystical aspect out of him. 

The use of color is another technique used in the fantasy genre. In most fantasy films we see the use of a variety of colors. In Disney princess movies, for example, we see a lot of bright colors. This captures the viewers attention because color is appealing to the eye. The movie The Lorax uses this technique. Before all the trees were chopped down, the setting was vibrant and lively. We saw animals and nature of all different colors making a true fantasy. We can also see a lot of toned down, dingy colors in dark or low fantasies.

Ex: This picture from The Lorax depicts the use of color to create Dr Suess' fantasy world.

Ex: The Mad Hatter is a great example of how costume and make-up design create the fantasy characters we're so familiar with.

Marketing:

The fantasy genre is for all demographics. However, we do see a lot of marketing towards children(5-12yrs old). Teenagers and adults tend to gravitate towards the dark or low fantasy subgenre rather than the fairytale or high fantasy that is marketed. Movie posters in this subgenre of fantasy will tend to be dingier and darker rather than colorful.

In trailers and posters we can expect to see bright(or toned down)colors, soft music, and exotic settings, make-up, and costumes. A lot of posters tend to show a colorful or extraordinary setting with a couple characters. We can also see the main character or characters in their full costume and makeup with mystical expressions. Although their costume and make-up does all the work for them with creating the fantasy vibe.

Samples:

The film Alice In Wonderland (2010) follows the main character Alice Kingsleigh(Mia Wasikowska). As a child, Alice had visited a magical place, Wonderland. She is now a teenager, however, she has no memory of the mystical place she once visited, except in her dreams. During a garden party thrown for her and her fiancé, Alice notices a white rabbit and decides to follow it. This leads to her falling down hole after him and her ending up back in Wonderland. Alice meets he friends the Mad Hatter(Johnny Depp), Cheshire Cat(Stephan Fry), and more once again. She finds out that she has to overthrow the Red Queen(Helena Bonham) to end her evil reign. The film uses a variety of colors to set moods and bring Wonderland to life. Soft, mystical music is used to add to the extraordinary feeling of Wonderland and make the viewer feel as if the character, and even they themselves, are in a fantasy world. Costume and make-up design was used to its fullest to develop characters and setting. The various settings in this film are unreal. Mushroom trees, Mad Hatters house, and Red Queen's castle are landmarks in the film that a viewer can not miss.

The film Harry Potter and The Sorcerers' Stone(2001)is the first of the eight Harry Potter films/books. It follows the the main character Harry Potter(Daniel Radcliffe). On his eleventh birthday Harry receives the news that he is a wizard and the orphaned son of two extraordinary wizards. He is called to attend Hogwarts, a school for wizards and witches such as himself. He meets Ron Weasley(Rupert Grint) and Hermione Granger(Emma Watson) and together the three friends find out the truth about Harry's parents and of a evil emerging. Costume design is prominent in this film. All the students in Hogwarts wear school robes, color coordinated based off the house they get sorted into their first year at the school. We see teachers wear pointed witch hats as well. The color pallet in the film is dark and dingy which is different from the fairytale type fantasy most people are familiar with. However, this dark color scheme helps the fantasy come to life because this story is not a happy one and it's mysterious. The soundtrack for the film is very iconic. Everyone know the theme, which is a very flowing and beautiful. The multiple settings in the film add to the fantasy, especially the Hogwarts castle. The Hogwarts castle is an extraordinary structure which seems too good to be true. Talking paintings hung on the walls and  ghosts roam around the castle everyday. The castle is also very large, it seems to almost be like a mountain. There are also many creatures in this wizarding world, from dragons, to unicorns, to giant, vicious dogs, not just your ordinary house pet.

Fantasy Recommendations:

Narnia(2005)

Ella Enchanted(2004)

Charlie and the Chocolate Factory(2005)

How To Train Your Dragon(2010)

Peter Pan(1953)

Miss Peregrine's Home For Peculiar Children(2016)

Sources:

http://danniliang.weebly.com/film-and-genre/conventions-of-the-fantasy-genre#:~:text=Fantasy%20films%20are%20films%20with,wonder%2C%20escapism%20and%20the%20extraordinary.

https://www.slideshare.net/MoniqueJackson2/conventions-of-the-fantasy-genre

https://www.masterclass.com/articles/what-is-the-fantasy-genre-history-of-fantasy-and-subgenres-and-types-of-fantasy-in-literature

Introduction

Hi guys! My name is Biana, I'm a junior in high school, and this is my Aice Media blog. I'm excited to share my projects with you guys. I love movies and the film industry, especially dramas and classics. I hope you enjoy this journey of my progress for the year! See y'all in the next one! Oh and P.S. stream Dynamite by BTS, that's my recommendation for the day.                                                                                                      

                                                                                                             -Biana <3