Music Marketing Project Progress

 Currently in AICE Media, we are creating a brand and music video for a new artist and marketing them. My group has been doing pretty well so far. When we had our first meeting, we chose our song and from there we brainstormed. Our first move was figuring out what type of style we wanted our music video to be and whether we should mix styles or not. We did this based on our song choice, for example seeing whether we can make a story out of he song. In the end we chose the artistic route for our music video.

The song we chose is pretty unique so we wanted to try and make a video as unique and weird as the song. The idea that our artist realizes he's in a music video came up. We ran with that adding that he's trapped and is trying to find a way out. However, when the artist realizes what's happening, the video restarts creating a loop. This is to go with the repetitiveness of the song.  In another meeting we discussed our artist and came up with the idea that our artist will be a character rather than himself, similar to how the artist Marshmallow is a character. Our character will look odd the possibility of face makeup and colored contacts. We also came up with the idea that the reason that our artist is stuck is because there is an AI or omniscient being controlling a simulation and this is why the video keeps looping.

Some difficulties we we faced were our limited ability to travel other places due to Covid. We also have ideas that have to do with editing which we may not be able to do due to it's difficulty and time constraints. However, we are overcoming that by presenting different ideas. Our next steps are to start storyboarding and further developing our brand, as well as filming our music video. We have made good progress with deciding what we want to do, now it's the task of executing our plans.

Recommendations of the Week!!!!!

 Hey Hey Hey!!! I'm back this week for some more recommendations, WHOOP WHOOP! But before we get to that, I hope everyone had a great holiday season and hopefully 2021 will be a better one than 2020 :)

Okay, now on to the recs ;)

Music:

I Like It- 좋앙요~ BTS

https://youtu.be/HshWvh09yfo

This song is a smooth flowing song, something that would be listened to on a midnight drive. It is about an ex boyfriend who sees his ex girlfriend's pictures getting liked and he recognizes that after their breakup she looks better, hence the repeated line "pretty woman". He wants the same love they had however he knows it's over. He's jealous of all the likes and attention other guys are giving her but he realizes it's not his place to get jealous because they're over. He wants to like her photos, "I like it", but he decides against it. 

00:00 (Zero O'Clock) ~ BTS

https://youtu.be/Nr3ot5gSvkM

00:00 (Zero O'Clock) is one of my favorite BTS songs. It's a meaningful song that begins by describing those days where we're sad for what is seemingly no reason, "나 빼곤 모두 다 바쁘고 치ㅐ열해 보이는 날" (Your body is heavy, everyone in front of you seem so busy and competitive), and they describe the world as cunning. 

They continue describing their feelings singing, "곳곳에 덜컥거리는 과속방지탁 맘은 구겨지고 말은 자꾸 업새ㅓ져" (there are speed bumps everywhere, my hear crumbles, and I talk less and less), and then asking why this is happening. 

The song continues to flow and move along just like the days flow. They come back home and lay in bed and think, as they think negative thoughts they look at the clock and see it's almost 12:00 am. The ask themselves "will something change?" and come to the conclusion of 'no', however the day is about to end. They describe this end singing, "초칭과 분침이 겹칠 때 세상은 아주 잠깐 숨을 참아 zero o'clock" (When the hour and minute hands align, the world holds it's breathe for a second, zero o'clock).

 The chorus describes how a new day has started and you can turn everything around and be happy because yesterday is now in the past, "and you're gonna be happy". The bridge of the song, along with other lines, uses "이 노래가 끝이 나면 새 노래가 니자기리" (when this song ends, another new song will begin) as a metaphor to the day and the songs meaning overall. It also says they will smile for themselves and hope to be happier.

 Once again, the chorus follows and the song ends with the line "Turn this all around, everything is new at zero o'clock."

Bubblegum B*tch ~ Marina and the Diamonds

https://youtu.be/LuPfxMcCEsU

This pop song released in 2012 has the nostalgic vibes of previous decades. When I listen to it I feel like I'm in a coming of age movie based in the 80's. Although the song isn't a deep song like those 've recommended previously, it is a great song to put you in an upbeat mood.

Crazy Over You ~ BLACKPINK

https://youtu.be/G_j-LXq_zmE

Crazy Over You is one of the tracks on BLACKPINK's newest and first album, "The Album". This song has a unique beat and is about them being obsessed/ crazy over a guy: "I went crazy over you", "Don't you know I'm loco". This song is fully in English so I-BLINKS (International BLINKS-BLACKPINK fanbase name) can sing along. This track is, like all my recommendations XD, one of my favorites. 

Anime:

My Hero Academia

The anime I chose to recommend this time is My Hero Academia. Currently with 4 seasons out and a 5th coming March 27th 2021 (WOOOOOOOOOOOO XD!!!!!). Set in a world where 80% of it's population are born with superpowers (referred to as quirks). Quirks are unique to each person and there are infinite types. Because of quirks positions of heroes and villains open up, people who work as heroes at the work level are known as Pro Heroes.

We follow a boy about to start highschool, Izuku Midoriya, who was born without a quirk. He is also bullied constantly by his childhood friend Katsuki Bakugo. Although this is a major it's his dream to become a Pro Hero and follow in suit of the Symbol of Peace, All Might, whom Izuku idolizes. When a villain attack causes the meeting of Izuku and All Might, Izuku becomes one of the few to know about All Might's critial injury. All Might tells Izuku about his power All For One and passes it down to him. Izuku now All Might's successor, starts his tough journey to becoming a Pro Hero alongside Bakugo and friends made in Class 1-A, while having to fight against the new uprising League of Villains.

I absolutely love this anime. The characters, action, storyline, and comedic elements work well to create a show of this caliber. The MC(main character) Izuku is one of the few MC's that I can say are in my top 3 favorite characters. Also the quirks of each character are so unique and interesting that I can't help but watch. I highly recommend this anime.

Source: https://en.wikipedia.org/wiki/My_Hero_Academia?scrlybrkr=ad555d51

That's it for my recommendations this time, I hope you enjoy them as much as I do. 

Til next time :)

- Biana <3